Content Marketing: Convening Communities in 2021
TUESDAY, MARCH 16, 2021
1:00 PM - 2:00 PM EST
Trust. Empathy. Inclusion. Connection.
These are just a few of the predominate themes for brands and content marketers seeking to more deeply engage with their customers in today’s climate. Join us for the first ANA NYC Intersections event of the year as we tackle this issue with top content marketers in the industry. We’ll discuss how they’re galvanizing communities in order to reach their business goals, focusing on questions like:
How are content marketers using first-party data to inform storytelling to their communities?
What role should “purpose” play today in content strategies?
Who makes up your most important communities and how do you connect with them in the most relevant way?
Join us March 16 as we explore these topics and more.
Bios:
Toni Clayton-Hine
CMO
EY
Toni Clayton-Hine is the Chief Marketing Officer for EY Americas, the $15bn professional services firm globally known as Ernst & Young, where she is responsible for defining and implementing a strategic marketing vision across industry sectors, geographies and service lines to drive revenue, relationships and reputation for the firm.
Geoffrey Colon
Head of Brand Studio Microsoft Advertising
Geoffrey Colon is a compelling voice at the intersection of marketing, tech, media and popular culture. He is Head of Brand Studio at Microsoft Advertising, where he develops innovative content as a form of business development and collaboration with partners. He is an avid speaker on the global marketing conference circuit.
Grace Christus
VP Media Innovations and Partnerships
BlackRock
Grace Christus, joined BlackRock in 2019. In her current role, Grace leads iShares paid media campaigns for personal investors along with email marketing and social media. In addition to campaign strategy and execution, Grace oversees campaign measurement to champion data-driven marketing objectives for the firm.
Paul Tsigrikis
Head Of Marketing and GM,
The Trust
The WSJ | Barron’s Group
Tsigrikes has 20+ years of experience leading advertising sales marketing and branded content teams. He heads teams responsible for developing and executing high-touch marketing solutions, custom content, branding, events and research for global advertisers across The WSJ, Barron’s and MarketWatch brands.
